We do this by partnering with clients to generate health, cultural, economic and social impact.

It’s not hippie talk. We just can’t think of a better reason to be in business.

From humble beginnings as General Public 8 years ago, we’ve evolved to General Public & Partners, expanding our skills and experience, and increasing our capabilities through more partnerships with seasoned talent.

We are an integrated communications shop and collectively we bring decades of experience in advertising, strategy, stakeholder engagement, design, digital, video and content creation to support organisations like yours.

Some think all it takes is a tweet to change the world. We believe it takes a little bit more.

Once we have a meaningful strategy and a solid creative solution we use the same tools people use in their everyday lives to bring it to life.

Sometimes it may not even be a conventional solution, but something broader or more intrinsic to the issue.

Branding/Brand Strategy
Marketing Strategy
Creative Strategy
ESG Communication
Cause Marketing
Digital Strategy

Digital, Social & Traditional Creative
Website Design & Development

We approach all our work with two core beliefs. Meaning & Creativity.

Whether you’re a brand, a social issue or a company, you have meaning to someone.

Creative thinking allows you to uncover that meaning. For ourselves and our clients, it’s an exciting and involving discovery. ​When we find it, we build it into everything we do together.

It’s undeniable. It’s proven. Be it in advertising, art and even business, what you do with that meaning or how you express directly impacts, well… the impact. That’s creative doing.

We deliver creativity and meaning with a core team supported by creative and strategic partners.

As each project and client is unique, we are able to draw on diverse talents – all experts in their respective fields – to bring relevant, efficient and inspiring value to the projects at hand.

Cliff Thompson   Bio »
President & Creative Director

Cliff’s advertising, entrepreneurial and business roots are as an award-winning integrated Creative Director with over 20 years experience in the advertising, marketing and start-up world. As founder of General Public, he draws on his experience to help clients and partners across a number of disciplines, including marketing, strategy, commercialization, product dev, brand development, digital, communications, creative strategy and video.

Cliff has worked for small, medium and global advertising and integrated communication agencies in South Africa, Singapore and Canada. He has worked with multiple industries from biotech, healthcare, consumer goods and the NGO sector to government, sport and banking. Clients have included a number of global and national clients such as Nike, Kellogg’s, Unilever, GSK, Nestle, Powerade, McCains, P&G, SAB Miller, Diageo and Nova Scotia Tourism amongst others.

In the digital and social media space he has created and guided concepts and strategies around website creation / development, app conceptualization, content creation, social media planning, community management, augmented reality and more. This has taken the form of creating consistent brand ideas, campaigns and strategies; bringing them to life across those channels.In addition he has a solid background in traditional channels of delivery, which include video production, TV, OOH, Radio, POS, Design, Brand Identity and ground activation.

Cliff is channel agnostic and believes that solid insights, strategy and ideas determine the right communication channels. This belief is garnered from working in integrated communication firms encompassing Advertising, Digital and Public affairs.

Cliff’s awards roster includes: Cannes, London International Advertising Awards, New York Festivals, Applied Arts, Art Directors Club of Canada, Bessies, Extras, Ice Awards, Loeries, Eagle Awards.

Nic Fieldsend   Bio » 
Managing Partner & Senior Producer

With above 20 years’ experience in the UK and Canada, Nic brings a global perspective. With a background in content creation, account management and live events, Nic’s expertise is in both creative and client service. He has worked with a wide variety of organizations, spanning energy, pharma, technology, healthcare, automotive, defence and public sector. Significant clients include Intel, Shell, Volkswagen Group, LNG Canada, GSK, HSBC and the British Armed Forces.

Before joining General Public, Nic was Director of Client Strategy & Development at Journeyman, growing the Halifax content agency from a home office to multi-million dollar business with national and international clients. Previously, Nic led the defence and healthcare portfolios at the Twofour Group – one of the UK’s leading independent production companies – before becoming Head of Business Development for the communication division, Twofour Digital.

Nic also brings experience as a producer of broadcast television with credits in factual entertainment and live events, and providing presentation training to senior leadership teams for organizations including Volkswagen UK and the Royal Air Force.

Nic offers the perspective of working on communications strategy with organizations spanning local non-profits to blue chip multinationals. Combining long-term account management and strategic thinking with hands-on production expertise, Nic has worked as an embedded member of many clients teams, including GSK, Volkswagen Group and LNG Canada. He has produced videos on five continents and his work has garnered Royal Television Society, International Visual Communications Association and Ice Awards.

General Public & Partners has also established a team of global partners in Canada, USA, UK, South Africa and Denmark.


Safer Roads Technologies

Talem Health








Genome Canada

Genome Atlantic

Genome Quebec


Molnlycke Healthcare


Ethical Swag

Home Hardware







McCain Foods

Cadbury Schweppes

Giant Tiger


Nova Scotia Business Inc

Discover Halifax

Pictou County Regional Enterprise Network


Momentum IT

Sideline Learning



Dalhousie University

Mount Saint Vincent University

Saint Mary’s University

Acadia University

St Francis Xavier University

Cardiff University


Natural Forces



LNG Canada

Efficiency Nova Scotia

Nova Scotia Power


Marsh Global Markets

AON Group



Liberty Life



PEI Mussel King

Benjamin Bridge

Lightfoot & Wolfville

Made With Local

Cedar Bay Grilling

Scotian Gold

Nine Locks Brewing

Cove Kombucha

Fortune Oysters

Louisbourg Seafoods


WCB of Nova Scotia

Fisheries and Oceans Canada

Defence Research and Development Canada

Nova Scotia Department of Community Services

Nova Scotia Department of Health & Wellness

Sport Nova Scotia

British Armed Forces 

HM Prison Service

Canada Revenue Agency

UK Houses of Parliament

Communications Nova Scotia



IWK Health Centre & IWK Foundation

Heart & Stroke Foundation

Doctors Nova Scotia

Canadian Cancer Society

South African Organ Donor Foundation

Nova Scotia Health Authority

British Heart Foundation

The Arthritis Society

Lifeline Crisis Center

Nova Scotia College of Pharmacists 

St. John’s Ambulance

UK Thalassaemia Society

Diabetes UK

Breastfeeding Committee for Canada



LeeWay Marine

Survival Systems Training

MilAero Electronics

Irving Shipbuilding

LP Building Products

IMP Aerospace & Defence

Chorus Aviation


Romeo Dallaire Child Soldier Initiative

Aga Khan Foundation

Cuso International

WeavEast / Inspiring Communities

Immigrant Services Association Nova Scotia



Dartmouth Ocean Technologies

Sensor Technology


Xeos Technologies

Ocean Sonics

Survival Systems


Toronto After Dark Film Festival

Atlantic Film Festival

Community Foundation of Newfoundland & Labrador

Neptune Theatre

Royal Horticultural Society




Task Analytics



Nova Scotia Tourism

Destination Canada

ME to WE Trips

Discover Halifax



Suite 200
84 Chain Lake Drive
Halifax, Nova Scotia
B3S 1A2